When it comes to picture quality, OLED beats LED hands down. That’s because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other. At the core of every LG C1 OLED TV is the α9 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. The most advanced 4K processor does it for you with AI Picture Pro, AI Sound Pro and the ability to help your TV to evolve over time. Every adjustment to picture and sound is automatic, so everything you watch is spectacular. LG ThinQ AI technology and integrated voice assistants, like the Google Assistant and Alexa, control compatible connected home devices with ease. LG partnered with NVIDIA to make LG OLED TVs G-SYNC certified for an excellent gaming experience. C1 OLED TVs have 120Hz displays and are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. All this gives you the edge with no lag, high refresh rates, and incredibly smooth and responsive gameplay. Model: OLED77C1PUB.