It’s the 4K picture that defines quality. Over 8.3 million active pixels of 4K deliver 4 times the resolution of full HD, bringing the smallest details to life. Discover 4K resolution in your premium content choices, all optimized with Active HDR’s scene-by-scene picture adjustment. The multi-format 4K high dynamic range supports HDR10 and HLG, both with LG’s advanced tone mapping technology that further optimize each scene.

At the core of its beutiful display is the α5 Gen 5 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular. See cinema and sports in a new light. Get easy access to Disney+, the Apple TV app, Netflix, Hulu, Sling and more*. Elevate entertainment with the auto picture settings of Filmmaker Mode and convenient updates of Sports Alert.

LG 4K UHD TVs think fast. LGs advanced AI processors drive better picture and sound. AI powers webOS 22 to offer personalized content recommendations. This TV is great for gaming. Support for ALLM and HGiG gives you the edge with no lag and incredibly smooth and responsive gameplay. Model: 43UQ7590PUB.

* Some features require 3rd party subscription or account.