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Description
Premium 4K HDR picture with stunning contrast
See how real 4K HDR can be when you combine a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™ in an immersive Seamless Edge design.
World’s first cognitive intelligence TVs
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Ingenious 4K pictures, as perceived by the human eye
Enjoy deep, natural, beautiful images from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Lose yourself in cinematic surround sound and accurate sound positioning, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
Hands-free entertainment with help from Google
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “Hey Google, what should I watch?” Even get answers on screen, control smart home devices, and more.
Bring the theater experience home, enjoy movies included with BRAVIA XR
Bring the theater experience home, enjoy movies included with BRAVIA XR Five Movies to redeem, 12 Months unlimited streaming.
Recycle. Renew. Reduce.
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large-screen models.
XR Picture
A wide palette of naturally beautiful colors See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
A wide palette of naturally beautiful colors
Real life depth with deep blacks and intense brightness Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker-no more details overwhelmed by shadow or lost in blown-out highlights.
Real life depth with deep blacks and intense brightness
Recreating lost 8K texture, the intelligent way Whatever the content or source, you’ll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world picture quality. See details such as naturally defined feathers and sharply outlined claws.
Recreating lost 8K texture, the intelligent way
Intelligent motion processing for fast-moving, blur-free scenes Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright, and clear.
Intelligent motion processing for fast-moving, blur-free scenes
Sound from the screen, perfectly matching action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound matches precisely with what’s on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass, no matter where you place your TV.
XR Sound
All your entertainment upscaled to 3D surround sound With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Sound from the screen, perfectly matching action
Voice Zoom™ 2 enhances voices for clearer dialog Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
All your entertainment upscaled to 3D surround sound
Easily control your smart home Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices.
Voice Zoom™ 2 enhances voices for clearer dialog
Supersize your smartphone favorites Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen.
Smart TV Features
Control all your devices with one smart remote All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.
Easily control your smart home
Our minimalist one slate design embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall. Actual look may differ depending on TV size.
Supersize your smartphone favorites
A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
Control all your devices with one smart remote
With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what’s important-the picture.
Design
A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.
Beautifully designed for an immersive viewing experience
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and color sensors automatically adjusts picture and sound to your environment.
Intuitive 3-way multi-position stand, versatile for any TV placement
With a range of technologies that preserve the creator’s intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.
Beautiful Seamless Edge-less bezel, more picture
Assistive Technology on Google TV Our TVs include visual, hearing and mobility accessible technology.
XR Picture
Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Ful
XR Colour
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR? enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, v
XR Triluminos Pro?
Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.
XR Contrast
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyzes data, enhancing picture quality in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and
XR Contrast Booster 10
By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look mo
XR HDR Remaster
With XR HDR Remaster, this TV can detect each object on screen, analyze its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR? takes precision to a whole new level by adding adjustment of hue, satur
XR Clarity
Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such
XR 4K Upscaling
Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details.
4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scen
4K XR Smoothing
XR Smoothing creates smooth, natural 4K pictures as you watch, without the ‘banding? that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.
XR Motion
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity? cross-analyzes data to ensure action stays smooth, bright and clear.
XR Motion Clarity
On some screens, sports and fast action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity? technology keeps everything smooth, bright and clear. Each ‘blink? is individually controlled and its duration optimized, while brightness is boo
X-Anti Reflection
It’s sometimes difficult to watch dark movies in a bright room due to screen reflection. X-Anti Reflection reduces glare caused by sun or lamp light so you can see pure blacks in brightness and enjoy clear pictures without distraction.
X-Wide Angle?
Watching TV from the sides is now as satisfying as from the centre. Sony’s original optical design to control light from the backlight, the X-Wide Angle panel ensures colours stay true from wherever you’re watching.
4K/120fps
Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You’ll also enjoy ultra-smooth gaming
XR Sound Position
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a
Acoustic Multi-Audio?
Our Acoustic Multi-Audio? technology includes sound-positioning tweeters to ensure high-frequency sounds come from the right place in the scene, exactly where the action is happening. With front-facing speakers and an integrated subwoofer, you’ll enjoy cl
Acoustic Centre Sync
Enjoy theatre sound quality in the comfort of your home. Acoustic Centre Sync optimizes sound output from the TV and soundbar for a better audio experience. Simply connect your BRAVIA with a Sony soundbar to hear exceptionally clear dialogue, vocals and i
XR Surround
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
3D Surround Upscaling
Our BRAVIA XR signal-processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you
Google TV
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.
Hands-free Voice Search
Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing’you just have to ask.
Google Assistant
Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, ‘what should I watch?? Even get answers like
Works with Alexa
Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.
Works with Hey Google
Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, ‘Hey Google.?
Works with Apple AirPlay / Apple HomeKit
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Chromecast built-in
Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast y
Smart remote
All your connected devices can be controlled with our smart commander. One-button access to video on-demand services brings shows and movies into your room in seconds.
Three-way multi-position stand
A three-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
Seamless Edge
With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what’s important’the picture.
Cable management
A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
Living Decor
Our Living Decor turns your TV into an essential part of your living space with on-screen artwork, personal photos, screensaver themes and clock functions.
Light Sensor
On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and r
Acoustic Auto Calibration
No matter where you’re sitting, this TV detects your position and optimizes sound so you’ll enjoy the same sound quality as if you were sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb so
Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent are faithfully preserved.
IMAX Enhanced
This Sony 4K smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remaster
Dolby Vision and Dolby Atmos
Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
BRAVIA CORE?
A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
Bluetooth connectivity
Connect BLUETOOTH compatible devices to your TV for easy wireless entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place’without any disturbances or interruptions.
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