Sony 43” 4K Ultra HD Smart TV

Manufacturer’s Description

This is how entertaining 4K can be

See worlds of vivid color and lifelike detail on this 4K HDR television with 4K X-Reality™ PRO upscaling technology, TRILUMINOS Display and Android TV™.

Rediscover every detail in 4K

With 4K X-Reality™ PRO, images are upscaled closer to true 4K quality for remarkable clarity. The picture is sharpened and refined in real time, revealing extra detail in the books and architecture of the library.

Life’s brilliance, revealed with extra colors

See vivid real-world colors all around you. A TRILUMINOS Display maps colors from a wider palette, faithfully reproducing every shade and hue in the umbrellas.

Made to listen

Your listening is as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialog with greater clarity and separation, whatever you’re watching.

Make smart even smarter

You can ask your Google Assistant to find your favorites. It’s truly effortless and offers the ultimate viewing experience. Control your Sony TV and other connected devices using your voice — there’s no smarter way to run your life.

Cables concealed, neat and tidy

Keep cables neatly hidden in the stand and held in place with the supplied cable holder.

Rediscover detail with 4K X-Reality™ PRO

With 4K X-Reality™ PRO, every image is upscaled closer to true 4K quality for remarkable clarity. Images are sharpened and refined in real time, revealing extra detail in the books and architecture of the library.

Works with Alexa

Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume, and more.

Connect with Google Home

Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favorite videos to your Sony TV, without lifting a finger.

Motionflow™ XR keeps the action smooth

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Chromecast built-in: Plays nice with your other devices

BRAVIA® is Chromecast built-in so you can easily cast your favorite entertainment like YouTube™ or Netflix from your personal device on to the stunning BRAVIA® screen.4 You can cast from Android™, iOS™, or your laptop.

Google Play™: A world of content and apps

Discover movies and TV shows, games, and much more from Google Play™. Enjoy a huge and ever-growing choice of apps on your TV in a brand new way.5

DSEE restores detail to your digital music

Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.

Clear Phase for smooth, balanced frequencies

BRAVIA® uses a powerful computer model to analyze and compensate for inaccuracies in speaker response. It does this by “sampling” the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response — resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Cinematic S-Force Front Surround

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum — using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.

IR Blaster – control everything with one remote

The Infra-red (IR) Blaster lets you control other devices in your home from your Sony TV remote. You can use it to control your Set-top box (cable box) with the TV remote controller.